TelicX News

Company news and press releases.

Announcements from TelicX, the company behind A.D.A.M. (Adaptive Dealer Advisory Mind). For media inquiries, write brian@telicx.com.

October 13, 2026Letter to the editor

Dealers should demand as much from AI that faces staff as AI that faces customers

Brian Schwelling, CEO of TelicX, in Automotive News: the bar for any AI tool that faces a dealership's people is simple. It tells you what it sees, it leaves the decision with you, and it can show its work.

Read the letter → October 6, 2026Press release

Aaron Proctor, 20-Year Dealer Operator and Former Cox Automotive Leader, Named Chief Operating Officer of TelicX

Proctor joins TelicX to help bring A.D.A.M., its holistic automotive dealership AI advisory platform, to market. Proctor brings three decades of automotive retail and technology leadership to the role as TelicX accelerates the commercialization of A.D.A.M.

Read the release → July 28, 2026Press release

TelicX Names Brian Schwelling to Lead, Unveils A.D.A.M., an AI Advisor Built for Franchise Dealerships by a Third-Generation Car Dealer

TelicX names Brian Schwelling to lead the company and formally introduces A.D.A.M., pairing personality-calibrated coaching with a security architecture that isolates every rooftop's data and keeps customer identity out of the AI entirely.

Read the release →