About TelicX

The company behind A.D.A.M.

TelicX is the company behind A.D.A.M. (Adaptive Dealer Advisory Mind), an AI advisory platform for franchised automotive dealerships. A.D.A.M. reads each rooftop's own performance and coaches the store in plain language on where to focus and what it is worth, working alongside the dealer's existing tools and people. Every rooftop's data is fully isolated.

What we believe

For franchised dealership operators, A.D.A.M. is the AI advisor that reads a store's own numbers and coaches every seat the way a seasoned operator would. Dealership performance is a coaching problem, not a data problem, and A.D.A.M. is built for the coaching.

Coaching over reporting.Every store already drowns in dashboards. A.D.A.M. exists for the moment a number becomes a cause, and the cause becomes a conversation with the person who can change it.

Collaborator, never replacement.We built A.D.A.M. to make the people on the floor better, not to replace them. It works with every tool and partner already in the store.

The whole store in one picture.A.D.A.M. reasons across the whole store the way a seasoned operator would. Variable, fixed, and F&I are read together, not department by department.

Honest numbers.A.D.A.M. stays grounded in the store's own verified numbers. No invented figures, no inflated claims, no hype.

Isolation as a promise.Every rooftop's data is fully isolated.

Leadership

Brian Schwelling, Managing Director, TelicX. Brian Schwelling brings four decades in automotive retail to TelicX, in seats that include Dealer Principal, General Manager, and Performance Manager. As Platform Director of Finance for a twenty-two-rooftop dealer group, he moved its finance departments from fifth of five to first. He grew a privately held dealer group from three rooftops to eight, building its brand and branded sales process along the way, and created and hosted Car Buying 101, a Saturday-morning radio show on Atlanta's WAOK 1380 AM. That operating record shapes how A.D.A.M. coaches.

"We built A.D.A.M. for the people on the floor, not to replace them. In four decades running stores, the talent was rarely the problem. The block in front of it was. A.D.A.M. finds that block while there is still time to act on it, and hands the call back to the person who can change it."Brian Schwelling, Managing Director, TelicX

"Most AI aimed at our industry adds another screen. We went the other way. A.D.A.M. reasons across the whole store the way a seasoned operator would, tells you what to work first and what it is worth, and stays grounded in that store's own numbers. The goal was never another report. It was an advisor."Brian Schwelling, Managing Director, TelicX

Where we are

TelicX is headquartered in Phoenix, Arizona. A.D.A.M. is live with franchised dealerships now. For a demo, tell us who to call, or write hello@telicx.com.