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Dealership KPI glossary

Customer pay

Customer pay is the work in the service department that a retail customer paid for out of pocket: not warranty work the manufacturer reimburses, not internal work the used-car department is billed for. It is the slice of the shop the store prices, sells, and keeps.

From TelicX ·

How it is computed

Sort every repair order line by pay type: customer pay, warranty, internal. Customer-pay labor dollars, customer-pay hours, and customer-pay parts are the three figures to carry. Customer-pay effective labor rate is customer-pay labor dollars over customer-pay hours.

Why it matters

Warranty rates are set by the manufacturer and internal rates are set by the store's own policy. Customer pay is the only pay type where the service desk's pricing, the advisor's presentation, and the customer's decision all meet. It is where fixed-ops gross is earned rather than assigned.

It is the pay type that builds absorption. A shop full of warranty work is busy; a shop growing customer pay is becoming independent of the showroom.

How operators read it

Questions people ask

Is internal work bad?

No. Reconditioning used cars is real work the store needs done. It is simply priced by policy rather than by the market, so it is kept apart when the shop is judged.

Why does customer pay matter more than total service gross?

Because it is the part the store can grow on its own. Warranty volume follows the manufacturer's campaigns and the age of the fleet on the road; customer pay follows the advisor, the pricing, and the follow-up.

How A.D.A.M. reads it

A.D.A.M. reads the service department by pay type, with customer-pay labor, hours, and rate carried on their own and the shop's retention of its door rate computed from them. He reads it beside the numbers it trades against, names what the gap is worth, and leaves the decision where it belongs. What an AI advisor should do, and refuse to do.