# TelicX

> TelicX is the company behind A.D.A.M. (Adaptive Dealer Advisory Mind), an AI advisory platform for franchised automotive dealerships. A.D.A.M. reads each rooftop's own performance and coaches the store in plain language on where to focus and what it is worth, working alongside the dealer's existing tools and people. Every rooftop's data is fully isolated.

A.D.A.M. is the AI advisor that coaches dealership teams the way a great operator would. It reads a rooftop's own performance across variable operations, fixed operations, and F&I, and coaches every seat in the building, from the salesperson to the desk to the general manager, on what to work first and what it is worth. It works alongside a dealer's people and existing systems, never in place of them. A second system, E.V.E. (Eternal Vigilance Engine), monitors data feeds and system health around the clock.

TelicX is led by Managing Director Brian Schwelling, a forty-year dealership operator, and is headquartered in Phoenix, Arizona. A.D.A.M. is live with franchised dealerships in the United States now.

## Key pages

- [Home](https://telicx.com/): A.D.A.M. by TelicX, the AI advisor for franchised dealerships
- [Product](https://telicx.com/product/): what A.D.A.M. is and what it does
- [About](https://telicx.com/about/): the company and leadership
- [News](https://telicx.com/news/): company announcements and press releases
- [Launch release](https://telicx.com/news/telicx-names-brian-schwelling-managing-director-unveils-adam/): TelicX names Brian Schwelling Managing Director and unveils A.D.A.M. (July 28, 2026)
- [Insights](https://telicx.com/insights/): writing from the operators behind A.D.A.M.
- [The Coach That Never Clocks Out](https://telicx.com/insights/the-coach-that-never-clocks-out/): why we built A.D.A.M.
- [Contact](https://telicx.com/contact/): demo requests and media inquiries

## Contact

- Demos and general: hello@telicx.com
- Media: brian@telicx.com